How Companies Should Adapt in Digital Transformation Era

Beranda

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Sains & Teknologi
How Companies Should Adapt in Digital Transformation Era

andromedia1978

19-10-2021 11:07

How Companies Should Adapt in Digital Transformation Era

Let’s get real, digital technologyis now applied to almost every part of industry. Conventional businesses are suffering because they failed to meet customers demand. Technologies are changing quickly and businesses that choose to stay ‘conventional’ will be either disrupted or outcompeted by those who applied digital transformation.

Unsatisfied customer leads digital disruption, not technology

Digital disruptionsare customer-driven phenomenon. Technology by itself is not the real disruptor. Not being customer-centric is the biggest threat to any business. Based on MIT research, 87% executives believe digital technologies will disrupt their industry. Amazon didn't kill retailers. Poor customer experience did. Uber didn't kill the taxi business. Limited access and fare control did. Apple didn't kill the music industry. Being forced to buy full-length albums did. Even the fast-growing startups such as Uber, Airbnb and Pinterest don’t have access to more or better innovative technology. What they do is an ability to accurately build and deliver faster what customer wants.