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The Impact of Brand Engagement in the Sports Industry
Digital marketing and brand engagement are absolute musts for companies who want to be remembered and successful. Companies in the sports industryare no exception. In Indonesia, the sports industry has extraordinary potential, since many Indonesian people spend so much time, money and energy on doing or enjoying sports. Sports also connect many of us. We wear the same sports jacket, shirts, shoes, and connect digitally to our favorite sports teams and players.
While the audience continues to be a heavy user of digital channels, this also allows sports teams, leagues, athletes, and brands to reach their die-hard fans straightaway. The ability to reach a targeted audience is now more accessible than ever before. In digital, interaction in social media has a big impact on increasing connection with the audience. With the opportunity to connect with so many people literally at your fingertips, social media and sportsmarketing go hand-in-hand in today’s world.
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