The Rise of Beauty E-Commerce

Beranda

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Beauty
The Rise of Beauty E-Commerce

andromedia1978

07-10-2021 05:51

The Rise of Beauty E-Commerce

The beauty industryhas undergone so many changes over the past few years. These changes are seen along with how fast technology has taken over the world by a storm. It seems like “going mobile” has become an obligatory trend to follow in order to survive in the business world because people nowadays tend to seek for versatility and simplicity when it comes to buying their needs, including beauty products. Well, it turns out that mobile technology, or specifically e-commerce, has it all in one complete package.

E-commercehas changed the behavior of purchase, especially in the beauty market. Some of the customers who used to be perfectly satisfied buying makeup or skincare directly at offline stores have converted to buy it online. In Indonesia, there are lot of Korean beauty brands that we might find it hard to find the offline store, but in beauty e-commerce, for example, Althea has become the beauty e-commerce for all Korean makeup and skincare products that we couldn't possibly purchase it without flying to Korea. Another example of Indonesia’s beauty e-commerce on the rise is Sociolla. Most of the local indie beauty brands that you can't find offline or might not have the offline store yet, you surely can find and purchase it through Sociolla. This beauty e-commerce has been the helper & the gather of any kind of beauty brand from the international market and local market, to make the customer easier to reach any kind of beauty brand that offline stores couldn't provide.