With the advancement of the Internet and numerous online promotion strategies, the production and delivery of applications is a choice for several individuals and organizations. When you distribute your application, you will compete with millions of other applications, more than 3 million android apps on the Play Store, and more than 2 million iOS apps on the App Store. That is why it should come as no surprise, that the need for our application to be known is extremely important.

Search Engine Optimization (SEO)is about how the search for our website/ application can be optimized in the search engine. Google search is also one of the most critical of app discoverability. If we, as application developers, do not use the SEO strategy, then our application rating, traffic, and visibility will suffer. In other words, we will be left behind in the opportunity to deliver apps to the right users. The goal of SEO is to get your app at the top of the search results.

Mobile app SEO is named App Store Optimization (ASO). It applies to an app store for basically the same purpose. Both Play Store and Apple App Store also serve as closed site search engines. So, the idea behind mobile app ASO is identical to SEO. To install an app, people go to mobile app stores like the Google Play Store or Apple App Store. The higher your app ranks in the app store, the more visible it is to your target audience.

Even though most users find new apps by searching app stores, But, many apps are discovered outside of these distribution platforms (Play Store and Apple App Store), they still use search engines like Google to find the types of apps they want. Basically, if you've ruled out SEO for your app as a valuable investment, then you're missing out potential organic traffic from Google search. So, both SEO and ASO are two things that should be combined in mobile application search optimization.