If you are a website owner, you must have realized how important the quality of a content is. Website can be successful because of the content, the website so failed also because of the content. Content is an asset to a website. If your content is cheap, then your website is also cheap. Therefore, you need quality, valuable content. The valuable intent here means that our content provides useful new information, or provides guidance that can solve the problem.
Google will always put quality content above other content. Therefore, the best content will be ranked at the top. Likewise with humans, no one will share boring content.
What are some tips that can be done to make the content you create quality? Here are the tips:

1. Set Your Target Audience
Before creating content, you need to know first who your target audience is. The audience here is people who are actively looking for information on a topic, the audience of your content is those who are enthusiastic about the topic.
Find out where your audience usually gathers, discuss online. For example, if your topic is about coffee, you can search on community sites such as Facebook Group, Kaskus, Google + or other online forums. All you have to do is visit the forum and find a discussion that fits your topic.
Then you can find out what problems they often face, so you can create content that solves their problems. Remember! Quality content is content that provides solutions, which can solve the reader's problems.

In addition to providing solutions, also find out what kind of content interests them. You can rate an interesting content or not from the number of likes or shares. This is especially useful for creating your next content idea.

2. Collect the Best Content
Once you've found the topic, you'll realize that there's definitely more content on the internet in the same topic. It doesn't matter, it's the question that the content doesn't exist. If it's not there, it could be that the content you want to create is nothing to go by.
To search for content in a topic, you can use the help of:
1. BuzzSumo : this tool is useful for searching for popular articles from the keywords we enter.
2. Forum : to search for keywords through Google, use "[keyword] forum" without quotation marks and keywords you can change according to your topic.
3. Reddit : for English topics
Once you get the best content, you collect it into one, either in excel or in google drive. Then you analyze the disadvantages and advantages of each content. Remove the flaws, take the advantages, and make one content that is more precise with the results of your analysis.

3. Improve The Materials of Such Content
If in a topic there are already some articles that are of good enough quality, will people read articles of lower quality? Of course not. That's why all the content you create from now on should be better than all the existing content. What's the trick?
You can add the content of the content that you have analyzed earlier. You can complete what's not in one content more fully and clearly. If the content contains supporting data, make sure it is up to date, so that readers feel confident about your content.
Paying attention to the style of language and formatting you should also do. You have to think about how to prevent people from reading the articles you create. You can set the layout of the writing, using images, even videos as needed.