LG has years of experience in OLED TV technology and is a pioneer in this industry, but still has no clear strategy for market competition.

Many LG executives and agents believe that the company's OLED TVs, like professional cars or old watches, are expensive and special.
Some experts, considering the high quality of the image in LG products, consider them in the category of professional TVs and luxury.

The product that falls into the luxury goods category must have specific characteristics, in fact, in addition to high quality properties, also should be no time dependence.

For example, a Cadillac 1972 or a Rolex 1940 are still regarded as expensive goods and at auction prices are more expensive than up-to-date products.

On the other hand, in the category of television products, no product seems to be as capable of being in the luxury goods category. In sum, no electronic device can be considered a luxury product. While old cars or old watches can fall into the category of luxury, despite the breakdown and the need for repairs. Even repair it, isn't boring for some people, but on the contrary, it's even a kind of love...........
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