Japan has the world's third largest gross national product (GNP), just behind the United States and China. Furthermore, the purchasing power of Japanese households and companies are very high. Most of the global enterprises are targeting the share in Japan as one of the most important index toward business success. A new product or service, which has not yet been introduced into Japan, is having a great opportunity to gain its position in the Japanese market.

We all know that by utilizing the power of Internet, there should be many chances for a company to succeed in foreign markets. However, in fact, there are not too many small and medium-sized businesses (SMB) have successful experiences in Japan. One of the most important reasons is that the Japanese consumers are not comfortable with using English. Many of the experts may have advised you that the first step to enter the Japanese market is to prepare a Japanese web site. Unfortunately, it is not going to work by just simply TRANSLATE the English web pages into Japanese ones. A thoughtful remade web site with Japanese customer insight is definitely a key factor to successfully introduce your customers' products and services into Japan. For a global enterprise, it is essential to invest a well-functional Japanese web site. However, it may not be so easy to an SMB customer to step in

If you're going to promote your product via internet/website, you should customized your website to meet the style and culture of Japan market

Ask Japan Embassy or Chamber of Commerce to get any information about doing business in Japan