Lorem Ipsum, sometimes referred to as ‘lipsum’, is the placeholder text used in design when creating content. It helps designers plan out where the content will sit, without needing to wait for the content to be written and approved.

It originally comes from a Latin text, but to today’s reader, it’s seen as gibberish. This is the clever bit, as it helps show what on-page text will look like – without distracting from the main focus, the overall design.