From Elon Musk printing service to Musk textiles: the world’s richest man is a trademark phenomenon in China]From Elon Musk printing service to Musk textiles: the world’s richest man is a trademark phenomenon in China

A report found that 273 companies had registered for trademarks using Elon Musk‘s Chinese or English name

It is not the first time a personality has become a source for trademarks, as Michael Jordan can attest


Elon Musk has become a popular source for Chinese trademarks.

Elon Musk, the richest man in the world, according to Forbes’ The Real-Time Billionaires List, has become a brand unto himself for hundreds of small-scale Chinese businesses ranging from fashion and advertising to restaurants and design.

A business information inquiry from ithome.com, a mainland tech news portal, found that 273 companies trademarked either a brand or product using Musk’s name or the Chinese version of his name.
The companies are spread wide geographically in China, suggesting Musk’s popularity spans much of the country.


Elon Musk is estimated to be worth US$274.4 billion by Forbes’ billionaire index.

The businesses started using his names for trademarks when automobiles made by Tesla, Musk’s company, became more popular. In 2018, Tesla opened its first factory to build its vehicles in China.
According to the report, the first company to use Musk in a trademark was a printing company in the eastern province of Zhejiang in 2015 that used Musk’s name for one of their products.
In southern China, a textile company in Guangzhou has registered one trademark that features Musk’s name both in English and Chinese.
In the southern island of Hainan, the name for Ai Long Ma Si Ke Science and Technology Company is simply a five-character literal translation of “Elon Musk”.


The popularity of Tesla has made Musk a well-known figure in China.

Musk, who has a net worth of US$274.4 billion, according to Forbes,is not the first celebrity to find his name adorning Chinese businesses.
When Barack Obama was the president of the United States, trademarks with the characters for Ao Ba Ma, another literal translation, were registered by more than 20 companies in China.

Last year, NBA superstar Michael Jordan won a name rights battle against a major Fujian-based sportswear producer that used a trademark for qiaodan – the Chinese characters for Jordan – in a legal battle that spanned nine years.

On Weibo, one person said, “I feel speechless. They are just following the suit.”
Another asked: “Do the people grabbing his name think they can share some of his fortunes?”


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