Media, advertising and marketing have experienced major innovation and disruption of online and social platforms. Relatively direct marketing lacks significant innovation; hence the land is perfect for a new disruption - moLotus with its technology breakthrough and platform is targeting Direct Marketing opportunities worth 350 billion USD. (Source: Statista). In addition to the 350 billion USD, this platform is also eyeing the development of 1.3 trillion digitalization opportunities along with the transformation of 5G plus. (Source: Ericsson & Arthur D. Little)

The arrival of moLotus has sparked the creation of a new profit stream for telco by synergizing the customer center with the mobile network and B2B sales team, from which it creates ARPU and B2B profits along with high profit growth. This platform has saved Telco which is being threatened by OTT participants who have cannibalized telco services. With moLotus comes a unique customer data monetization opportunity for operators that aims to maximize both net and gross profit. This significantly reduces the number of people / human resources involved in the call center process for help; save on training, compliance, printing and distribution costs. For operators,

This breakthrough platform is capable of delivering highly personalized, interactive and rich multimedia / video messages directly to customers' mobile phones without relying on any app downloads or data. What's even more interesting is that these spam-free messages that work on all types of phones come with multiple reply options, quickly forming a two-way dialogue from brand to customer.

moLotus has introduced a new revenue model for advertisers. It not only offers video delivery and interaction but also helps with exposure & awareness, customer acquisition, retention, rewards and loyalty, upselling, cross-selling, lead generation, direct selling, and more which leads to better marketing ROI for advertisers. . This platform is able to increase revenue and performance for advertisers through easy campaign creation and management, response management, reporting and data analytics, API transformation and automation.

This global scale platform has attracted major brands in various types of markets such as banking, finance, insurance, retail, automotive, consumer and even the government sector. This platform has collaborated with brands such as Samsung, Dell, Panasonic, CIMB Bank, TM, AIG, Prudential BSN, Proton, etc .; and telco including Celcom, DiGi, Maxis, Vodafone-Idea, Airtel, etc. Actively expand their reach and scalability, increase conversions and sales, reduce expenses and create a large revenue stream for them. With the ongoing COVID-19 pandemic accelerating the pace of digital disruption, moLotus is increasingly poised to act as a catalyst for brands and operators to transform their processes.

Uses the powerful Automation API for live event-based interactions, and features such as customer orientation, mobile document submission, submissions, etc. moLotus sparks breakthrough transformation and innovation. For example, banks can use flow and balance transfer mechanics to increase conversion speed and costs, increase campaigns, reduce customer distraction and telemarketing costs. Insurance companies can use these capabilities for renewals (better and cheaper conversions), fast document collection, interactive underwriting, and more.

It is undeniable that the digital disruption spearheaded by moLotus has transformed business; securing new high-margin revenue streams at minimum costs, with average revenue per user (ARPU) showing remarkable signs of improvement.