In the fight against the so-called Islamic State in Iraq and Syria (ISIS) there is a new weapon: comedy. As ISIS continues their brutal offensive in Syria and Iraq, many throughout the Islamic world have begun parodying the terror group on social media.

Dozens of hilarious campaigns have been launched on Twitter and Facebook, ridiculing the extremist group. Ironically enough, this front seems to be doing more damage to the group than U.S. strikes in Iraq. That’s because the main front ISIS is fighting on – more so than Iraq or Syria – is the Internet. ISIS uses social media and YouTube to propagandize and recruit. They seem to thrive on ideological opposition. But one thing they haven’t been able to successfully respond to is being made fun of by the Muslim majority.

“Sometimes, you have to mock, to belittle. Because sometimes, belittlement is your enemy’s greatest fear,” the Libyan-American writer Hend Amry said on Twitter.

Amry’s words came in response to his #ISISMovies, a hashtag used to spoof popular film titles in a way that mocks the ISIS terror group.

Similar to these riffs, Twitter users made fake covers such as a “Jihadi Vogue” spoof magazine, mocking the group, which actually does publish its own magazine.

Just finished shooting for the new edition of jihadi vogue what do u think? pic.twitter.com/gn9LJ0F3zy

— Abu Waheeb (@abuwaheeb_ISIS) July 14, 2014



Another hot topic of comedic parody is the expensive watch the elusive ISIS leader and would-be “Caliph” Abu Bakr al-Baghdadi wore during a rare public appearance in Mosul back in July. Social media users ripped the “Caliph Ibrahim” for his expensive watch which accidentally slipped out from under the self-styled Caliph’s robe.